MyFun brings Australia's favourite theme parks and attractions together under one banner. It's a fun and easy way to book, plan and share your amazing experiences online.
MyFun is the official website for Village Roadshow Theme Parks and Attractions. MyFun Pty Ltd (MyFun) is owned by Village Roadshow Limited.
Village Roadshow Theme Parks and Attractions includes the Gold Coast based Warner Bros. Movie World, Sea World, Wet’n’Wild Water World, Paradise Country and Australian Outback Spectacular as well as Sea World Resort and Water Park ‐ a 405 room hotel adjacent to Sea World. Internationally, MyFun properties include Wet’n’Wild Hawaii and Wet’n’Wild Phoenix in the USA.
Village Roadshow commenced operating in 1954, owning and managing one of the first drive‐in cinemas in Australia in the Melbourne suburb of Croydon. From these modest beginnings, the company gradually expanded its drive‐in cinema circuit with the addition of more traditional or "hardtop" cinemas in major population centres. To strengthen its position through business diversification, Village Roadshow entered the vertically related businesses of film distribution in the 1960’s and film production in the 1970's.
In the eighties Village Roadshow was a pioneer in the development of state of the art multiplex cinema complexes. The Group's developments raised cinema exhibition standards to new levels by utilising stadium seating, the latest sound systems and advanced projection technologies. These cinemas were the forerunners to the high quality multiplexes that operate in Village Roadshow’s cinemas today.
In the late eighties Village Roadshow’s growth strategy required greater access to capital. This was achieved through a "back door" stock market listing and additional capital raising through the takeover of De Laurentis Entertainment Limited in 1988, which then changed its name to Village Roadshow Limited, still under the majority ownership of the Kirby and Burke families' holding company, Village Roadshow Corporation.
In the nineties, Village Roadshow sought to further strengthen its position by diversifying into complementary media and entertainment businesses. This included the purchase and development of theme parks: initially Wet’n’Wild (originally Cades County) in 1989, then Warner Bros. Movie World which opened in 1992, the acquisition of Sea World followed later in 1992 and then the more recent opening of Australian Outback Spectacular in 2006.
More recently Village Roadshow has scaled back its international cinema exhibition circuit whilst expanding its luxury premier cinema experience, Gold Class, into the United States market. In addition, the company has merged its Village Roadshow Pictures arm with Concord Music Group to form a new Los Angeles based diversified entertainment division, Village Roadshow Entertainment Group.